Digital Marketing
Your dashboard says "Direct Traffic," but the truth is hidden in DMs and Discords.
Learn how NectraDigital navigates the "Dark Social" era where 80% of B2B buying decisions happen.Open your Google Analytics 6 (or whatever dashboard you're staring at today).
Look at your top traffic source.I'm willing to bet my morning coffee that the #1 or #2 source is "Direct."Marketers love to ignore "Direct." We treat it like the "Misc" drawer in the kitchen–a messy pile of unknowns we c…
Swipe up to open the full blog post
Swipe up to read the full article